We believe in the transformative power of books and reading to strengthen families and positively affect the development of children. Our shared mission binds us together as one organization and is the motivation behind everything that we do.
We deliver the highest quality, evidence-based program, expect greatness from ourselves and each other, and are accountable to the communities we serve, so that children grow up better prepared to achieve their potential.
Our success depends on the positive relationships we build with colleagues, partners, the medical community, and families. We embrace diverse ideas, talents, and backgrounds.
Resourcefulness and a revolutionary model make us one of the most effective, efficient school readiness initiatives in the nation. We make strategic decisions to facilitate growth and long-term, sustainable impact.


