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Half a Million New Children's Books Will be Distributed through Reach Out and Read to Help Close the Word Gap

Scholastic donation 1

In the past few weeks, thousands of new children's books have been arriving at Reach Out and Read program sites across America. This is the first shipment of 500,000 books donated by Scholastic as part of a national collaboration to promote early language development announced at the Clinton Global Initiative America meeting last year. 

Reach Out and Read is partnering with the American Academy of Pediatrics (AAP), Scholastic and Too Small to Fail, using a multi-pronged approach to ensure that doctors and nurses have the information, tools, and books they need to help families make reading aloud with their children a daily activity.

Research shows that a child's first three years offer a critically important window for brain development. Reading aloud, talking, singing and rhyming every day during these early years helps young children reach their full potential. 

However, the Kids & Family Reading ReportTM: Fifth Edition, conducted by Scholastic and YouGov, shows that 50% more parents from highest-income households versus lowest-income households have received advice that children should be read aloud to from birth - a recent recommendation from AAP. Further, additional research has found that by age four, children in poverty hear 30 million fewer words than their higher-income peers. 

Scholastic donation 2

Medical caregivers have a unique opportunity to help close this word gap. Through the trusting relationship that doctors and nurses have with their patients, they are able to influence parents from all income levels and provide them with information on how reading aloud from birth will benefit their children.

The books have been received with great excitement by Reach Out and Read doctors and program coordinators, who appreciate the impact that these books will have on the families they serve.

"The donated books we received will be distributed among our clinics and given to children in need, many of whom do not regularly have access to books. Your support inspires us to continue working towards the shared goal of fostering both literacy development and a love of reading that will invaluably benefit them for the rest of their lives." Rosie Ball and Janie Klapko, Reach Out and Read, Michigan

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Written by Nikki Shearman at 00:00

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Boston, MA 02111