PR Success Stories ROR-Arkansas Tweets its Way into Books, Dollars Reach Out and Read Arkansas was all atwitter last month when social networking group LRTweetup, an informal network of approximately 300 central-Arkansas professionals who subscribe to Twitter, hosted a fundraiser to collect books and raise awareness for the program. Held on September 10 at the Clinton Presidential Library in Little Rock, the event raised $600 and more than 500 books for ROR-Arkansas. The event was part of a Twestival Local 2009, a series of global events organized by volunteers around the world under short timescales to bring online, tech-savvy people offline to support a great local cause. ROR Arkansas was suggested as the Little Rock charity of choice by an LRTweetup member whose pediatrician participates in ROR. Members quickly spread the word about the Little Rock event by posting on Facebook, sending tweets, and posting on blogs. Most importantly, the Twestival helped ROR-Arkansas develop a committed group of young professionals who understand the importance of reading and ROR's mission. Learn more about the ROR-Arkansas Twestival. You can also follow Reach Out and Read on Twitter! And become Reach Out and Read's Fan on Facebook!   Return