ROR Unveils New National Website Last week, Reach Out and Read unveiled its brand-new national website. As you may know, the old ROR website was more than 10 years old, often difficult to navigate, and in dire need of a complete redesign. The new website achieves some fundamental, but enormously important goals: Modernized look and feel. The website is pleasing to the eye, while maintaining key Reach Out and Read design elements. Ease of use for all visitors. In fact, nearly all information on the website is only three clicks or less away from the homepage. Enables you to find the information YOU need. We've created three separate portals for Medical Providers, ROR Supporters, and Parents and Educators, each of which contains only the information and resources that are most useful to that group. Steers visitors to clear calls to action. Never before has it been easier to get involved in Reach Out and Read. The new website outlines dozens of ways (some requiring less than a minute of your time!) to support ROR and our mission. Emphasizes ROR's evidence base, scale, and impact. The new website proudly touts ROR's greatest strengths and puts them front-and-center. In addition to reorganizing the website, Reach Out and Read also added dozens of brand-new literacy materials for providers and parents and educators alike, including lists of doctor-recommended children's books for any occasion, reading tips, and information about many of ROR's newest special initiatives. Making the accomplishment even more impressive is that the work was all done internally by Reach Out and Read's Communications and Information Technology Departments, saving ROR tens of thousands of dollars in the process. We encourage you to visit and explore our new website today and to share the link with your friends, families, and colleagues.   Return