Reach Out and Read for Supporters
Major In-Kind Contributors
Because of the support of many in-kind contributors nationwide, Reach Out and Read is able to serve millions more children and distribute
millions more books than would be possible otherwise. The following corporations, foundations, and other organizations help Reach Out and
Read prepare children to succeed in school by providing large in-kind contributions.
Scholastic's global mission is to help children read and learn. Scholastic executives volunteer on Reach Out and Read regional and national
boards and advisory boards. The company provides discounted books to Reach Out and Read Programs nationwide. Through Scholastic Book Clubs'
annual "ClassroomCares" program, teachers across the country encourage their students to read and support Reach Out and Read, and Scholastic
provides donated books based on sales through the program.
Prophet, a strategic brand and marketing consultancy, worked together with Reach Out and Read on a multi-year effort to more strongly position the
Reach Out and Read brand nationwide. Prophet's pro bono services to Reach Out and Read focused on conducting extensive internal and external
research to assess current brand and giving perceptions and then use these insights to develop a new brand positioning. The goals of this partnership
are to enable Reach Out and Read to raise public awareness about the organization and the importance of early literacy and to maximize our appeal
to all constituents.
Reach Out and Read continues its partnership with the Brown-Rudnick Charitable Foundation through a Relationship Grant supporting Reach Out and
Read Programs in three cities home to Brown Rudnick Berlack Israels offices: Boston, New York, and Providence. The grant will provide book
purchasing funds, pro bono legal representation, and employee volunteer involvement.
Every year, Borders bookstores across America participate in a book drive, in which customers are asked to purchase and
donate books for local Reach Out and Read affiliates. More than 300,000 books were purchased and donated in the Borders/Reach Out and Read partnership
last year.
Every year during WBUR's (90.9 FM - Boston's NPR Affiliate) Fall Fund Drive, the radio station partners with children's
book publisher Charlesbridge to support Reach Out and Read. For every $100 donated to WBUR, Charlesbridge donates a brand-new
children's book to Reach Out and Read. In 2009, this partnership resulted in more than 12,000 high quality books for the
children we serve. Charlesbridge also generously agreed to match any books donated through Fox 25 Morning News' (WFXT-TV Boston)
Summer Zip Trip Book Drives.
TechSoup.org is a 501(c)3 nonprofit making product donations exclusively to nonprofits and libraries from over 44 donating partners (including Cisco, Microsoft, Symantec, Sun, and Adobe)
for an administrative fee which is usually 5% of retail cost. TechSoup's donations of software over the last year have enabled Reach Out and Read to modernize its technological infrastructure
and establish new regional offices that are seamlessly connected to our national headquarters.