Reach Out and Read for Supporters
 
Special Partnerships

Reach Out and Read enjoys special relationships with corporations, foundations, and other organizations who are committed to helping children enter school ready to read and learn. We are grateful for the unique relationship with the following organizations and companies, all of whom have enabled Reach Out and Read to help children grow up with books and a love of reading.

AREVA Inc.
AREVA Inc., a world leader in providing carbon-free power generation, is partnering with Reach Out and Read to encourage employee fitness and support our mission. AREVA's 2010 Athlenergy program encourages employees to participate in marathons and races across the U.S. For each mile employees run, AREVA will make a donation to Reach Out and Read.


Borders Books and Music
Every year, Borders bookstores across America participate in a book drive, in which customers are asked to purchase and donate books for local Reach Out and Read affiliates. More than 300,000 books were purchased and donated in the Borders/Reach Out and Read partnership last year.


The Estee Lauder Companies
There are many cosmetic brands in The Estee Lauder family, and the company sought to unite employees around a shared project. A 2009 literacy campaign between Mother's Day and Father's Day encouraged employees to read to the children in their lives and incorporated a virtual book drive serving selected cities with Estee Lauder facilities.


Charlesbridge/WBUR
Every year during WBUR's (90.9 FM - Boston's NPR Affiliate) Fall Fund Drive, the radio station partners with children's book publisher Charlesbridge to support Reach Out and Read. For every $100 donated to WBUR, Charlesbridge donates a brand-new children's book to Reach Out and Read. In 2009, this partnership resulted in more than 12,000 high quality books for the children served by Reach Out and Read.


The Wiggles
World-renowned children's entertainers The Wiggles supported Reach Out and Read through their "Go Bananas Live!" Summer and Fall tours by encouraging families to bring a new book to donate to ROR at each of their concerts. During the two legs of the tour, The Wiggles held book drives at more than 90 concerts in 47 U.S. cities. In addition, The Wiggles produced a Public Service Announcement (PSA) for both television in radio to promote the book drives and the importance of reading aloud.


Harper Collins
To celebrate a new book, Spirit of Service: Your Daily Stimulus for Making a Difference, the employees of publisher Harper Collins made donations to Reach Out and Read, and Harper Collins matched all employee donations. Inspired by President Obama's plea to Americans to take part in the "remaking of America," employees made online donations to support Reach Out and Read, which is named as one of 365 noteworthy and inspiring charities in the book.


Prophet
Prophet, a strategic brand and marketing consultancy, worked together with Reach Out and Read to more strongly position the Reach Out and Read brand nationwide. Prophet's pro bono services to Reach Out and Read focused on conducting extensive internal and external research to assess current brand and giving perceptions and then use these insights to develop a new brand positioning. The goals of this partnership were to enable Reach Out and Read to raise public awareness about the organization and the importance of early literacy and to maximize Reach Out and Read's appeal to all of our constituents.