Reach Out and Read for Supporters
Special Partnerships
Reach Out and Read enjoys special relationships with corporations, foundations, and other organizations who are committed
to helping children enter school ready to read and learn. We are grateful for the unique relationship with the following
organizations and companies, all of whom have enabled Reach Out and Read to help children grow up with books and a love of reading.
AREVA Inc., a world leader in providing carbon-free power generation, is partnering with Reach Out and Read to encourage
employee fitness and support our mission. AREVA's 2010 Athlenergy program encourages employees to participate in marathons
and races across the U.S. For each mile employees run, AREVA will make a donation to Reach Out and Read.
Every year, Borders bookstores across America participate in a book drive, in which customers are asked to purchase and
donate books for local Reach Out and Read affiliates. More than 300,000 books were purchased and donated in the Borders/Reach Out and Read partnership
last year.
There are many cosmetic brands in The Estee Lauder family, and the company sought to unite employees around a shared
project. A 2009 literacy campaign between Mother's Day and Father's Day encouraged employees to read to the children
in their lives and incorporated a virtual book drive serving selected cities with Estee Lauder facilities.
Every year during WBUR's (90.9 FM - Boston's NPR Affiliate) Fall Fund Drive, the radio station partners with children's
book publisher Charlesbridge to support Reach Out and Read. For every $100 donated to WBUR, Charlesbridge donates a
brand-new children's book to Reach Out and Read. In 2009, this partnership resulted in more than 12,000 high quality books for the
children served by Reach Out and Read.
World-renowned children's entertainers The Wiggles supported Reach Out and Read through their "Go Bananas Live!" Summer
and Fall tours by encouraging families to bring a new book to donate to ROR at each of their concerts. During the two
legs of the tour, The Wiggles held book drives at more than 90 concerts in 47 U.S. cities. In addition, The Wiggles
produced a Public Service Announcement (PSA) for both television in radio to promote the book drives and the importance
of reading aloud.
To celebrate a new book, Spirit of Service: Your Daily Stimulus for Making a Difference, the employees of publisher
Harper Collins made donations to Reach Out and Read, and Harper Collins matched all employee donations. Inspired by President Obama's
plea to Americans to take part in the "remaking of America," employees made online donations to support Reach Out and Read, which is
named as one of 365 noteworthy and inspiring charities in the book.
Prophet, a strategic brand and marketing consultancy, worked together with Reach Out and Read to more strongly position the Reach
Out and Read brand nationwide. Prophet's pro bono services to Reach Out and Read focused on conducting extensive internal and
external research to assess current brand and giving perceptions and then use these insights to develop a new brand positioning.
The goals of this partnership were to enable Reach Out and Read to raise public awareness about the organization and the
importance of early literacy and to maximize Reach Out and Read's appeal to all of our constituents.